About
Bottom Up Media INC (BUM) is an independent news organization that uses creator-modeled journalism to share stories of vulnerable communities around the world from the perspective of the next generation.
Formerly known as The Unfortunate Truth, Bottom Up began as a college news outlet at Boston College in 2021, with nearly 15 social media reporters across the world. After graduating college, Bottom Up lost its funding and was forced to shut down in December 2023.
In January 2025, Bottom Up founder adopted the creator journalism model, producing digestible video stories on TikTok and YouTube. In August 2025, he officially changed the name to Bottom Up Media, registering it as an incorporation in Florida.
Today, Bottom Up Media is a movement in a rapidly changing industry often plagued by disinformation, misinformation, and partisanship. Known for its fact-checking process, digestibility, and transparency, this media organization hopes to bring the next generation’s perspectives into mainstream voices and shine a light on stories that are never told.
Mission Statement:
Our mission is to harness the power of young people and social media to amplify the stories of underrepresented communities, both locally and globally, ensuring their voices are heard and their realities accurately represented in a time of immense misinformation and disinformation.
Our goals:
To counter misinformation and disinformation on social media
Amplify the youth's voice
Support local news
Defend a free press
Create people-centric news
Advocate for the most marginalized members of societies
Why subscribe to us?
Our newsletter provides you with digestible news of under-covered and marginalized communities around the world. Unlike the mainstream media, we are a grassroots media outlet funded by subscribers like yourself.
As young people passionate about making a difference, we hope to change the news industry by amplifying the voices of the powerless, sharing vital resources, and educating our audience using the highest standards of journalism.
Generative AI
Bottom Up Media does NOT create stories using generative AI. The only exceptions include organizing research, spelling/grammar checking, and citations.
Our team
Bottom Up Media has a rolling list of contributors, whose views are not related to outside organizations or their independent contracts.
We are members of the Tiny News Collective and Creator Congress.
